Voice & Audience Guide
Brands can only go so far without a clear and concise understanding of their audience. High Tide goes directly to your past customers to conduct interviews and allow their experiences with your product or service to shape the writing and content. With that information, we create a brand voice guideline and a target audience to be used for all future content and marketing strategies related to your business.
Our copy comes from a customer-centric mindset. Before writing any copy, we interview current customers and develop a voice guide based on their perception of your product or service. We then can use that voice guide to develop website copy, SEO optimized blog posts, landing page copy, text message and email marketing copy, social media, pitch decks and anything else your business might need.